Entries by iphoneapp100

Smart Phone Apps: DIY, Template, or Hire a Developer?

by Scott Lorenz Westwind iPhone App Publicity There seems to be a smart phone app for everything these days. Do you have an app idea in the back of your mind, but you just don’t know how to go about creating it? Well, fear not. You’ve got options. You can either choose to create the […]

How to Use iPhone Apps to Market Your Book

How to Use iPhone Apps to Market Your Book iPhone users are always looking for new apps to download; from amusing games to useful apps worthy of showing friends and colleagues.  Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers.   The number […]

Promoting your iPhone and Android Apps with Publicity

Promoting your iPhone and Android Apps with Publicity With hundreds of thousands of iPhone and Droid apps available for sale how can any Smartphone App developer get traction with their app? It’s simple:Publicity. As a publicist I’ve promoted hundreds of products and services using publicity. Apps are becoming so important to our society that the […]

Authors of Childrens Books Will Love New iPhone App

Authors of Childrens Books Will Love New iPhone App OVERVIEW: As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related […]

52 Ways to Promote Your iPhone App

52 Ways to Promote Your iPhone App By Scott Lorenz President  Westwind Communications Apple has 400,000 plus iPhone applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the new iPad. The competition is fierce so in order to succeed you must aggressively […]

Self-Promoters Can Go Viral Only With Time and Effort

Self-Promoters Can Go Viral Only With Time and Effort By Scott Lorenz Westwind Communications iPhone users, almost by definition, are technology savvy individuals who are ready to embrace new technology and to embrace much of what the technological world has to offer. For that reason alone iPhone users are very likely to be heavily involved […]

20 Ways to Promote Your iPhone App

20 Ways to Promote Your iPhone App By Scott Lorenz President Westwind Communications has now 400,000 plus iPhone applications available for sale at its App Store. The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance. What’s the best way to promote your […]

Google Apps For Sales and Marketing Pros

Using Google Apps for Sales and Marketing by Scott Lorenz, Westwind Co. Anyone involved in marketing or public relations, like anyother profession, can only maintain their competitive edge by keeping pace withall the available time-saving and energy-saving tools technology offers. Butyou don’t have to invest huge sums in software applications each year to keeppace. The budget-friendly […]

Pre-Launch Your iPhone App with an Email Campaign

Pre-Launch Your iPhone App with an Email Campaign Anyone engaged in mass marketing of any kind must include an email campaign in their marketing plan. This especially is true for iPhone application developers because potential buyers are one click away from downloading an app from iTunes. Email marketing can be extremely successful in making iPhone […]

Creating Buzz for Your iPhone App with Social Media

San Jose, CA – iPhone users, almost by definition, are technology savvy individuals who are ready to embrace new technology and to embrace much of what the technological world has to offer. For that reason alone iPhone users are very likely to be heavily involved in social networking. “iPhone app developers who want to market […]