Using Photos to Promote Your iPhone Apps

Smartphone applications are a great way to promote your organization.  However, having an app released is n’t going draw in subscribers unless you advertise effectively.  Nationally recognized advertising agency Professional Advertising recently found that, Twice as many readers will look at a photo than read a headline.  By using a graphic, you are getting the attention of twice as many people.”  A photograph will grab the attention of potential customers and will serve as a first impression of the product and company.

Since the photo is the first representation of the product seen, it is crucial that it effectively communicates the intended message.  To ensure that your smartphone app is properly targeting your audience, I’ve put together some tips on how you should be Using photos to promote your iPhone apps.

The New York Times article Use of Pictures for Advertising lists off a few reasons why imagery is so powerful in product marketing:

  1. People want pictures.  It helps them visualize the merchandise
    and give them a better idea of what you have for sale than a mere description would.
  2. Illustrations attract attention better than the most striking headline.
  3. Pictures perform the cardinal principles of advertising, since they (a) attract attention; (b) arouse interest; and (c) create desire

Photographs that depict people using the product give the customer a better idea of what the product is used for and how they can incorporate it into their own individualized lifestyle.

According to Dr. Laurie Babin, a professor of Marketing at the University of Louisiana, Monroe, “It can be argued that because imagery is believed to be more closely linked to long-term memory, is more personally relevant, and is richer, its effects on consumer attitude and intentions will be more robust than stimuli which do not engage such depth and breadth of information processing.”

Now,let’s talk about some components of the picture itself. Here is a list of tips for taking a great photo as determined by Apple advertising photographer Hunter Freeman:

  • Get to know your subject. Whether you are taking the photos yourself or have hired a third party vendor, make sure the photographer is familiar with the product.It will give them a better idea of the direction you want to go in and will minimize room for error and/or miscommunication.

Study how the light interacts with the subject. Try various lighting styles and see which ones work best for your particular promotion.

  • Most importantly, keep it simple. Hunter Freeman’s compositions always follow his golden principle, the KISS principle (Keep it simple, stupid). Don’t add unnecessary objects into the picture and avoid clutter. Ask yourself, “Is this necessary?” If it is not complementing the centralized focus, it’s distracting attention away from it.

Take photographs that demonstrate how the iPhone application can be used. Consumers will be interested to see screenshots of the application and will visualize how it can be integrated in their lifestyle.

Once you have a collection of pictures, it’s time to start positioning them so that they can reach as many people as possible. A good place to start is to upload the images to your webpage and/or social networking sites (facebook, twitter, flickr, etc.). According to Transfer Express, a leading promotional company on using pictures to promote businesses, advertising your smartphone application on your website(s) will not only get the word out about your app, but will also, “improve your site’s ranking with search engines.” Once your app photo is uploaded to your

webpage, make sure it is tagged and indexed so that Google can pick up on it.

Tony Luna, founder and President of Tony Luna Creative Services and Apple advertising photographer, has educated thousands of businesses on how to use photography and graphic design to self-promote. In an article he wrote on marketing, Luna highlights the importance of e-mail for promotional purposes. According to Luna, people don’t mind email promos, as long as they are easy to read, have an intriguing image, and contain a link to the company’s website. Utilize your social network and send them an e-mail with details about the release of your application and ask them to send it on.

Luna also stresses the importance of having a functional promotional item. Luna says, “There is nothing better than having your work in front of your potential client instead of stuffed away in some cluttered drawer…I am always on the lookout for self-promotions that people feel compelled to keep on the top of their desks and refer to everyday.” Find a way to incorporate your image in your establishment (flyers, posters, desk calendars, etc.) so that prospective customers are exposed to the application.

In the end, Luna believes, “that the most important aspect is to make ourselves unique in the marketplace and allow others to buy into our personal perspective.”

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone App Publicity at www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz@iPhoneAppPublicity.com or by phone at 734-667-2090.

Self-Promoters Can Go Viral Only With Time and Effort

By Scott Lorenz Westwind Communications

iPhone users, almost by definition, are technology savvy individuals who are ready to embrace new technology and to embrace much of what the technological world has to offer. For that reason alone iPhone users are very likely to be heavily involved in social networking. So any iPhone app developer who want to market their iPhone App must spend some time on Facebook, Twitter, YouTube, Linked-In, iTunes and similar social networks to spread the word and generate sales. And before reaching out to consumers at social networks a must-do task is to insure that the description you write for the iPhone Store captures interest and conveys the value of your App. Keep refining the description as conditions change and keep adding testimonials and sales rankings.

Social networking is free so your only investment is the time and effort you put into it. Invest wisely! In the pre-launch stage, make sure your App uses search-rich words in its title and make sure you already have a blog or website in place. One Westwind Communications client capitalized on what he foresaw as the fervor that was to ensue for the use of those dreaded Vuvuzelas during World Cup Soccer. He anticipated the turmoil weeks and months in advance and created an iPhone app game called Vuvuzaga to play into this interest. The day after the games started the word ‘Vuvuzelas’ was surging on Google and Twitter and people were talking about this game. Few people outside South Africa had ever heard of Vuvuzelas but this developer clearly had the foresight and acted upon it. Can you? For any social network, invest time and effort into your profile. Create a profile that is robust, enticing, and complete. Networking is all about being personable so add some of your personality.

Include the link where you want others to view or download your App. Twitter is a highly-effective network to use for messaging your product, service and brand. But before you reach for the consumer’s wallet you must give your followers something that interests them. Mike Vallez, of CrazyMikesapps, says the rule of thumb for successfully using social networking for promotion is that 80 percent of the time you offer free information that will benefit someone else and the other 20 percent to promote your app. Twitter allows you to add photos and links, so take advantage of this powerful option.

There are numerous tools online that automatically Tweet your content onto Twitter which will reduce your busy work. The major goal when using Twitter is to grow your base of followers as large as you can so you can increase your App’s exposure. LinkedIn is the Number One business social networking site and is a community where real deals are made. Want to be known for a particular keyword? Place the key words in your profile, in the profile title, and summary. In growing your user base, take full advantage of the work and education suggested contacts on LinkedIn. Join as many relevant groups as you can so you can add members of these groups as contacts. YouTube is the absolutely best networking tool to use to have the best chance of your iPhone App going viral, causing sales to skyrocket.

To have a crack at this kind of success it is important to: make your videos short, interesting, entertaining and explanatory; don’t make them boring or tedious to watch; avoid a monotone voice; humor, properly used, can dramatically increase a video’s popularity. One of our recent iPhone app promotions was for ‘IcePics’ a shoot and send iPhone app. Our YouTube views increased by 13,500 overnight from 11pm to 6am after an interview on Wall Street Journal Radio and a couple of highly trafficked review sites.

On Facebook you must establish a Fan Page because there is no limit to the number of followers on a Fan Page. Never set up a profile as a business because Facebook may disable your profile since it violates terms of use. Remember your family members and friends are on Facebook also so don’t be overly aggressive in pushing your App. And, finally, create links on your App’s website or blog to all social networks where you have a presence.

The more social networks the better because more exposure generates more sales. These efforts are intended as illustrations of how a public relations professional, especially one with Internet marketing savvy, can move an App developer high above the clutter into the niche market arena that will place him in the middle of shoppers, buyers, and highly curious end users.

About Scott Lorenz and iPhone app promotion Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind Communications’ iPhone app promotion at https://www.WestWindCos.Com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.

Using Photos to Promote Your iPhone Apps

GoodGuidePhotoAppArticleSmartphone applications are a great way to promote your organization.  However, having an app released is n’t going draw in subscribers unless you advertise effectively.  Nationally recognized advertising agency Professional Advertising recently found that, Twice as many readers will look at a photo than read a headline.  By using a graphic, you are getting the attention of twice as many people.”  A photograph will grab the attention of potential customers and will serve as a first impression of the product and company.

Since the photo is the first representation of the product seen, it is crucial that it effectively communicates the intended message.  To ensure that your smartphone app is properly targeting your audience, I’ve put together some tips on how you should be Using photos to promote your iPhone apps.

The New York Times article Use of Pictures for Advertising lists off a few reasons why imagery is so powerful in product marketing:

  1. People want pictures.  It helps them visualize the merchandise
    and give them a better idea of what you have for sale than a mere description would.
  2. Illustrations attract attention better than the most striking headline.
  3. Pictures perform the cardinal principles of advertising, since they (a) attract attention; (b) arouse interest; and (c) create desire

Photographs that depict people using the product give the customer a better idea of what the product is used for and how they can incorporate it into their own individualized lifestyle.

According to Dr. Laurie Babin, a professor of Marketing at the University of Louisiana, Monroe, “It can be argued that because imagery is believed to be more closely linked to long-term memory, is more personally relevant, and is richer, its effects on consumer attitude and intentions will be more robust than stimuli which do not engage such depth and breadth of information processing.”

Now,let’s talk about some components of the picture itself. Here is a list of tips for taking a great photo as determined by Apple advertising photographer Hunter Freeman:

  • Get to know your subject. Whether you are taking the photos yourself or have hired a third party vendor, make sure the photographer is familiar with the product.It will give them a better idea of the direction you want to go in and will minimize room for error and/or miscommunication.

Study how the light interacts with the subject.Try various lighting styles and see which ones work best for your particular promotion.

  • Most importantly, keep it simple. Hunter Freeman’s compositions always follow his golden principle, the KISS principle (Keep it simple, stupid). Don’t add unnecessary objects into the picture and avoid clutter. Ask yourself, “Is this necessary?” If it is not complementing the centralized focus, it’s distracting attention away from it.

Take photographs that demonstrate how the iPhone application can be used. Consumers will be interested to see screenshots of the application and will visualize how it can be integrated in their lifestyle.

Once you have a collection of pictures, it’s time to start positioning them so that they can reach as many people as possible. A good place to start is to upload the images to your webpage and/or social networking sites (facebook, twitter, flickr, etc.). According to Transfer Express, a leading promotional company on using pictures to promote businesses, advertising your smartphone application on your website(s) will not only get the word out about your app, but will also, “improve your site’s ranking with search engines.” Once your app photo is uploaded to your

webpage, make sure it is tagged and indexed so that Google can pick up on it.

Tony Luna, founder and President of Tony Luna Creative Services and Apple advertising photographer, has educated thousands of businesses on how to use photography and graphic design to self-promote. In an article he wrote on marketing, Luna highlights the importance of e-mail for promotional purposes. According to Luna, people don’t mind email promos, as long as they are easy to read, have an intriguing image, and contain a link to the company’s website. Utilize your social network and send them an e-mail with details about the release of your application and ask them to send it on.

Luna also stresses the importance of having a functional promotional item. Luna says, “There is nothing better than having your work in front of your potential client instead of stuffed away in some cluttered drawer…I am always on the lookout for self-promotions that people feel compelled to keep on the top of their desks and refer to everyday.” Find a way to incorporate your image in your establishment (flyers, posters, desk calendars, etc.) so that prospective customers are exposed to the application.

In the end, Luna believes, “that the most important aspect is to make ourselves unique in the marketplace and allow others to buy into our personal perspective.”

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone App Publicity at www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz@iPhoneAppPublicity.com or by phone at 734-667-2090.

How To Use Facebook To Market Your iPhone App

facebook1Using social media outlets to market your iPhone app is imperative. One of the most important is Facebook because users are one click away from downloading your app. Creating a Facebook Fan Page allows the people who use your app to easily share with their networks. Users will be able to list your app on their info pages, interact with you, the app creator, other fans on the Fan Page wall, and more. Using Facebook for iPhone app marketing is both easy and effective. Just follow these few simple steps and it’ll help boost the sales of your app and expand your market.

STEP 1. Create a “Fan Page” for your app

What is the first thing you do after checking out a cool app on your iPhone? You tell people about it! Creating a Facebook Fan Page allows the people who use your app to easily share with their networks the great app they just used and provides you with a free, “mini website” to interact with the fans of your app.

Using this link (https://www.facebook.com/pages/create.php) select “Brand or Product” then “Electronics” or “Games/Toys” or “Software” and follow the step-by-step instructions to begin completing your page. Once you’re done, users will be able to list your app on their info pages, interact with you, the app creator, and other fans on the Fan Page wall, and share the link with their friends through email and other social networking sites.

One important option to take advantage of is giving your page a username (after you reach 25 followers you’ll be able to do so). For example https://www.facebook.com/WordsWithFriends goes to the Words With Friends iPhone app fan page. Having a username in your URL will be much easier for people to navigate your app’s page than suggesting they search for your app on Facebook. Plus, your link looks much cleaner.

STEP 2. Keep your page updated

Once you’ve created your page, you need to keep it up to date with fresh content. It’s standard practice to post three to four times a week (Tuesdays and Wednesdays having the highest click through rates) being conscious not to “overshare” or fans will unsubscribe from your page.

When fans post on your wall, be sure to respond to them in a timely fashion and respond to their comment or question. Facebook is a conversation and that means both parties have to participate.

STEP 3. Give your fans content they can’t get anywhere else

You’ve accumulated some fans, now you need to keep them coming back.  Providing them with content they can’t find anywhere else rewards them for liking your page and can help you at the same time.

You can take screen shots of your app in action and post the photos to your Fan Page. This will give fans a glimpse into your app, perhaps into a higher level if it is a game or a function that is available that is unique to your app. In the “discussions” section, you will be able to keep your fans up to date on whatever it is that you are working on. You simply click the “discussions” option, select “start new topic,” fill out the topic title and then write a post about it. Your fans will be free to read and reply to all posts on the discussion board.

STEP 4. “Like” it

A page allows people to “like” your iPhone app’s page. A fun fact is that when people “like” your page, it helps in your search engine rank. Google figures that if people are “liking” your page, it must be pretty good and worth seeing. One note about liking things; make sure that you click around to other app’s pages and “like” them. Odds are, they’ll “like” you right back.

The Fan Page for the iPhone app Angry Birds is a great example of how fans can show their appreciation and love for an app. https://on.fb.me/iwOtTU

STEP 5. Keep your fans in the know

Once you start to rack up fans of your iPhone app, it is a nice gesture to keep them informed of any technological updates of your app. For example, Zombie Farm updated it’s Fan Page status to say, “iPad version update coming this weekend!” to let fans know the app’s expansion from iPhone to iPad. https://on.fb.me/jUkycl

Tap Fish, a virtual aquarium, informed fans via Facebook Fan Page that they could add a newly released salamander to their tanks. https://on.fb.me/iYObgP

People like to remain informed. More importantly, people will keep checking your page not only because of your entertaining app, but also to see if there are any updates from the technological side of things. Keeping your fans informed will help maintain your current fans, keep them happy, and produce more fans.

STEP 6. Badge and advertise

To let the public know you’ve created this fantastic Facebook page for your iPhone app, be sure to add a Facebook badge somewhere on your blog or website so people can click right over to it. Finally, consider utilizing Facebook’s advertising space. You can buy ad space on Facebook. You’ll be able to create your own custom advertisement by filling out the URL, title, and body of your ad. Then, you just have to add a photo, be sure to use a thumbnail of your app icon as the photo, and preview. Facebook ads allow you to choose your audience by age, sex, location, interests, even by place of employment. You’ll also be informed how many are in each demographic, which will allow you to target your advertisements to the exact market you want to reach. Facebook allows you to set a daily budget and you can also adjust it at any time, so you won’t break the bank.

So, be sure to hop on over to your Facebook account and set up a page for your iPhone app. It is an effective way to market your creation and it will allow you to connect with your fans. Here are three Facebook fan pages for app we think are worthy of your attention.

Angry Birds https://on.fb.me/iwOtTU

Zombi Farm https://on.fb.me/jUkycl

Tap Fish https://on.fb.me/iYObgP

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone App Publicity at https://www.iPhoneAppPublicity.com  or contact Lorenz at scottlorenz@iPhoneAppPublicity.com  or by phone at 734-667-2090.

Smart Phone Apps: DIY, Template, or Hire a Developer?

ScottLorenzPresidentWestwindCommunications_141w_200H_copy-141x150by Scott Lorenz Westwind iPhone App Publicity

There seems to be a smart phone app for everything these days. Do you have an app idea in the back of your mind, but you just don’t know how to go about creating it? Well, fear not. You’ve got options. You can either choose to create the app yourself from scratch, you can use a template or you can hire a developer to create the app for you. Either way, creating an app for your product or service is a fantastic marketing tool. Chicago-based company Red Foundry, Inc. allows business owners to create an app for free using their templates. If you have a membership to Apple’s developer program (which costs $99 a year), you’ll be able to publish the app to Apple’s mobile-software marketplace. But if that seems a little too intense for you, Red Foundry can publish the app. They’ll also give you performance analytics for just $39 a month. Early next month, the company is planning to offer a platform for Android mobile devices. The entire app-creating process takes about six days. The process is something of a fill-in-the-blank, with you adding your own images and company or service information. It is all pretty straightforward and appears to be relatively stress-free. If you’re more of a do-it-yourself person, you can make your app sans template. If you’ve got some programming experience under your belt, then you might want to create your app from scratch instead of using a template. You can download software-development kits from Apple and Google, which will allow you to use the programming languages behind apps. Granted, these kits come with some helpful hints and tools, but you’ll need to be tech-savvy to successfully use them. Let’s circle back to this Apple developer membership. It will let you publish as many apps as you like for an annual fee of $99. As for the Android side of things, they only charge a one-time $25 developer-registration fee for publishing apps to their marketplace. So, if you’re happy to log the hours of labor, and pay Apple and/or Android, then by all means, create the app yourself.

A third option is to get in touch with an app developer and have them create the app for you. Twisted Castle is a mobile development company specializing in Android applications. They’re a team of young, motivated individuals just looking to create quality products and innovative ideas. If you contact Twisted Castle, they’ll take care of the entire app creating process for you. So, if you’re not too technologically savvy or if you simply don’t have the time to devote to developing an app yourself, give Twisted Castle a call and they’ll deliver the app results you covet.

 About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone App Publicity at https://www.iPhoneAppPublicity.com  or contact Lorenz at scottlorenz@iPhoneAppPublicity.com  or by phone at 734-667-2090.

How to Use iPhone Apps to Market Your Book

HarryPotteriphoneappphoto-150x150How to Use iPhone Apps to Market Your Book

iPhone users are always looking for new apps to download; from amusing games to useful apps worthy of showing friends and colleagues.  Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers.   The number of iPhone apps that are linked to books is growing at an increasingly rapid rate.  The number of books available on the iTunes App Store has far exceeded the number of games available.  So what better way to market your book than to hop on the bandwagon and create an app for it! There are many ways you can transform your book into an app.  Your app can contain anything from an excerpt of your book to a game that corresponds with the characters in your story.  Sharing an excerpt can provide readers with a preview of your story and draw them into either purchasing an audio, kindle or paperback version.  On the other hand, games can give readers the opportunity to interact with the characters they’ve grown to know and love from your original story.  Create a game that mimics your story line in an interactive fashion or a quiz that allows readers to identify quotes from the story and assign them to the appropriate characters.  Games can be especially useful for children’s storybooks seeing as how children love interactive scenarios, especially with their favorite characters.    A great example of a book being transformed into an app is one created from J.K. Rowling’s Harry Potter series.  Currently a top seller, the Harry Potter: Spells application allows users to learn the spells that they’ve seen in action throughout the magical series and use them to battle with other iPhone users.  Apps such as this help bring the story to life in a new way for readers and will keep your story alive in their minds long after they’ve finished reading.     If your book is non-fiction, there are other ways to translate it into an app.  You might be interested in creating an app that emphasizes tips, key points or interesting facts from your book.  For example, a popular app, Military Cadences, provides users with the words associated with the various songs and chants used in military settings.  Providing this can help readers better understand the concept of your book and provide them with new information on the subject that they find interesting.   The current top selling iPhone App for a book is Dora’s Ballet Adventures.  Available for $2.99, users can partake in an interactive storytelling adventure and help Nickelodeon’s Dora prepare for her ballet recital.  The app gets 5 star rating reviews from parents and has definitely brought publicity to it.  As mentioned before, children’s books can be easily transformed into iPhone apps and are a great way for parents to keep children entertained on errands or in the car.   Another thing to consider when deciding whether or not to create an iPhone app is that an app can be a great way to bring in a little extra revenue.  You can charge a small fee for your app or offer it for free.  By charging a small fee, you bring a little more money with each purchase/download.  If you decide to offer your app for free, more people will download it and will be aware of your story.  Regardless of which path you choose, you can expect to see an increase in sales, which is always a good thing. iPhone apps are a great way to bring your story to life for readers as well as draw in new readers.  There are many prestigious and affordable companies that can be of service if you are looking to create an app.  Contact me for details if you are interested.

Promoting your iPhone and Android Apps with Publicity

ICON_01Promoting your iPhone and Android Apps with Publicity

With hundreds of thousands of iPhone and Droid apps available for sale how can any Smartphone App developer get traction with their app?

It’s simple:Publicity.

As a publicist I’ve promoted hundreds of products and services using publicity. Apps are becoming so important to our society that the media MUST report on ones that are of interest to their audience. To get the media’s attention you need someone who deals with the news media on a daily basis. Sure you can do PR yourself up to a point. But, if you’re not available when they call or are busywriting code all the time, you may miss the opportunity for exposure. Furthermore, do you really want to allocate a few hours of your day to strategize and promote your app? Of course not, and that’s why smart developers hire a publicist to handle that chore.

For a little inspiration we’ve compiled a few case studies of iPhone and Droid Apps my firm,WestwindiPhone App Publicityhas promoted:

1. DYI Democracy App for the Prometheus Institute, a think tank inLos Angeles.  A “California only app”that had more downloads than the bible during the first weeks of its initiallaunch. Westwind’s media and online marketing campaign put the app on a pace for 50,000 annual downloads in just the first weeks after launch.

2.ICEPICs. The app pinpoints the useron a map and automatically sends the photos to people the user pre-selects.  Westwind iPhone App Publicityplaced stories in WallStreet Journal Radio, LA Times TravelSection and numerous media outlets. The YouTube views increased by 13,500 overnight after one major social media hit. We targeted both the safety and security market as well as the travel markets in the campaign.

3.Sacramento Book Review created an iPhone app called “KIDS BOOK App.” With their office a short drive to Silicon Valley they chose midwest based Westwind Communications to promote two new apps related to book reviews for Kids books. Westwind Communications has been promoting authors and their books for years so we were able to tap into our wealth of contacts in the book media world who would be interested in this book related app. The result: We kept KIDSBOOK App in the news by tying into book signings by bestselling authors and reaching out to reviewers who wanted to hear about the latest book app.

4.VUVAZAGA, This was an app game tied into World Cup Soccer and the fans’use of the 3 foot long horn, the Vuvuzella. In fact, the word “Vuvuzella” was named the most important new word in 2010. This developer identified this as a trend months before the World Cup Soccer games began. He anticipated its news focus and tied into it beautifully. Westwind Communications obtained world wideattention for this app.

5. LeadMyGoals, Inspired by thebest-seller 7 Habits of Highly EffectivePeople, this app was designed to record goals, tasks, milestones and trackprogress and personal performance. Westwind tied into the inspiration of theapp which was a bestselling book to gain traction with people who loved thatbook. Westwind also tied into New Year’s resolutions mania which is the mostpopular time of the year to set goals.

6.Traverse Traveler Designed topromote a very popular tourist area of northern Michigan’s wine country and the dining establishments of Traverse City. The app helps people find out about attractions and helps them navigate to the next vineyard.  Westwind iPhone AppPublicityobtained dozens of TV, Radio and print placements in Michigan and across the USA. It hit 1000 downloads 25 days after launch and it was in the OFF season. Just wait until peak summer time travel season hits, then the downloads will really take off.

7.Livermore Valley App. This apppromotes the wine country of Livermore Valley, California. Wine connoisseurs and travelers are able to use this app to plan their trips to this wine region often lost in the shadow of the high exposure the Napa Valley vineyards receive. Westwind iPhone App Publicity launched the app, got reviews and media exposure.

8.sir Sampleton music app from thecreator of Atari sounds and the famous PCS TV commercial ‘Hello, Hello Hello.’From obtaining video reviews to blurbs and mentions in music publications, Westwindplayed upon this developer’s creative background and reputation to launch theapp into the hearts and minds of thousands of users.

9.Clubzone app– clubZone’s mission is to organize the world’s nightlife information. The clubZone app provided a comprehensive city-specific nightlife guide with content ranked by popularity, helping party people quickly see which events are hot. Their proprietary New Year’s Eve ranking system made it easy to quickly find the most popular New Year’s Eve events in dozens of cities in the US and Canada. Westwind iPhone AppPublicity obtained video reviews, dozens of reviews on the iTunes store and generated a buzz online and in numerous publications including the Miami Tribune as well as popular internet sites. Says the developer, “We were doing 70 to 80 downloadsper day… and it shot up quickly to 170, 180, 190, 200… then as our New Years Eve traffic started to build, we had days… 400, 500, 600… on the last day, we peaked at just over 1,000 downloads.”

10.RanDinger, a new Android App, allows the user to preview over 10 million tracks as their ringtone for $2.99 – the cost of the app. Each new call features a different tune based upon user choices. “If you like U2, then the next time your phone rings it could be a sample of “Beautiful Day”or “With or Without You.” Or if Kid Rock is more your style then youmight hear “Born Free” or “All Summer Long.  Westwind immediately obtained a radio interview during peak drive time on WJR, Detroit’s number 1 news/talk station with the developers.  We then landed a front page story in a major suburban newspaper, the Observer/Eccentric. More interviews are scheduled with business publications. Reviews are pouring in, as people love the app. (35,686 downloads in the  first 110 days)

Westwind is usually privy to sales information as it helps us determine what pitch, and what media drove the most downloads. Some developers understandably, like to keep that quiet to not attract competition. We’ve seen copycat apps pop up to steal market share, so it’s best not to talk about huge sales for this reason alone.

iPhone App Public Relations

Thesebrief case studies efforts are intended as illustrations of how a public relationsprofessional, especially one with Internet marketing savvy, can move an Appdeveloper high above the clutter into the niche market arena that will place himin the middle of shoppers and buyers using Publicity as the primary tool. For mylist of “52 Tips To Promote Your iPhone App”as well as other ideas on promoting an iPhone or Android app visit: www.iPhoneAppPublicity.com

If you are ready to put publicity to work for you then tell us about your app at www.iPhoneAppPublicity.com and we’ll create a winning proposal for you.

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhoneApp developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone AppPublicity at www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz@iPhoneAppPublicity.com  or by phone at 734-667-2090.

With hundreds of thousands of iPhone and Droid apps available for sale how can any Smartphone App developer get traction with their app?

It’s simple:Publicity.

How do you get it?  Hire a publicist who’ll “pitch” the media about your iPhone orDriod app.

That’s Where Westwind iPhone App Publicity Comes In

Westwind has the media contacts in the tech world and in main stream media and will get the reviews and media coverage you desire.

Get “21 Tips on Howto Promote your at App” at:  www.iPhoneAppPublicity.com or contact publicistScott Lorenz at scottlorenz@iPhoneAppPublicity.com  or by phone at 734-667-2090.

Authors of Childrens Books Will Love New iPhone App

icon_512-150x150Authors of Childrens Books Will Love New iPhone App

OVERVIEW: As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App. Tags: book marketing, children’s book author, iphone app, book promotion As a book publicist I am always on the lookout for new tools and technology to reach consumers and convince them to purchase my client’s books.

During the past decade, the most important tool has been the Internet, especially email, online search (like Google and Yahoo), and social media, such as Facebook and Twitter. During the past couple of years, it has become very clear that book promoters need to take advantage of the huge popularity of hand-held devices with Internet connectivity…especially smart phones…especially iPhone Apps. As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the Kids Book App an iPhone App created by 1776 Productions that connects book buyers directly with the San Francisco Book Review (SFBR) and Sacramento Book Review (SBR) which produce some 500 new book reviews every month from 40 genres – most of them books for young adults, pre-teens, and children. The Kids Book App not only provides hundreds of book reviews, but also author-related events, such as tour stops and book signings, in addition to author podcast interviews. 1776 Productions was launched in 2008 by Heidi Komlofske and Ross Rojek to help readers find new books and authors and to be a means to support and encourage writers, publishers, and readers.

One of the latest ventures of 1776 Productions is the Kids Book Review App, which can be downloaded at the iTunes App Store. Any author of a book written for children, middle schoolers, teens, or young adults will certainly want to do what it takes to get a review of their book done by SBR or SFBR, which can be accessed anytime, anywhere by book buyers using the Kids Book App to make a purchase decision.

In offering your book up for review, remember that SBR/SFBR is only interested in new releases that are within 90 days of their release date. “There are a few options for book publicists or authors to submit a book for review with us,” says Ross Rojek. “We have about 150 books a week coming in for review, with about 130 book reviewers.

Options for submitting a book for review are available at the company web site. The address for mailing books is: 1215 K Street, 17th Floor, Sacramento, CA 94518. One author who found this service especially helpful was Karen McFarren, author of “Flaherty’s Crossing”, who comments: “As an author, reviews are incredibly important and a wonderful tool for marketing your book. My experience with Sacramento Book Review/San Francisco Book Review was nothing short of amazing.

I received an honest, timely appraisal of my story and would love to have future novels reviewed by this professional group. Their name, alone, adds credibility and should be on the top of any author’s review list!” If the Kids Book App does not meet your criteria, simply go to the iPhone Store and search the apps on sale there for one that is appropriate and relevant to your book marketing needs. Then go to the developer’s website and learn more about the App and how to get your book listed. Technology opens many new doors for us each month. Let’s be sure we enter every one!

52 Ways to Promote Your iPhone App

droidapppublicity3-150x15052 Ways to Promote Your iPhone App

By Scott Lorenz President  Westwind Communications

Apple has 400,000 plus iPhone applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the new iPad. The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance. What’s the best way to promote your app? There is no “best” way. You must employ multiple tactics to crack the success code. Simply relying on word of mouth is not enough -- you need to get the attention of the news media. Just look how fast the TigerText app got traction after it was featured by CNN and Time Magazine. Shortly after those news organizations featured it other media outlets jumped on the bandwagon and promoted it as well.

This has led to people talking about it at the water cooler, at Starbucks and everywhere else. You can put this powerful force to work for you too. How? My solution as a publicist is to seek publicity to help get the word of mouth going which will then lead to those highly sought after downloads. Check out this list of 52 suggestions I’ve compiled on how to promote your iPhone App – suggestions garnered from my extensive experience as a public relations professional and Internet Marketing Specialist in promoting all types of products, inventions and services.

1. Is your name catchy like “TigerText”? If not, consider renaming your app so it can be found more easily in Google searches and in the app store.

2. Include and promote content in your app that cannot be found anywhere else.

3. Offer a free download to newspaper columnists, technical and non-technical alike.

4. Send out a well-written press release to the media announcing your new app and its special features no one can do without.

5. Do not overlook online press release distribution. It’s a great way to access trade pubs, blogs, and consumer magazines. Check out PR-Inside.com and the Apple/Mac/iPhone only site prMac.com

6. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app.

7. Create a demonstration video and place it on your own YouTube channel.

8. Distribute the demo video online using free services like TubeMogul.

9. Create a tune or license one to play along with your YouTube video

10. Offer a free trial for users with an upgrade path to the paid version.

11. Host an App Launch Party for friends, family and prospects. Make sure the cake has your logo on it. Order custom imprinted balloons displaying your app’s icon.

12. Get friends and relatives who are well-versed on your app to create a buzz by posting on Twitter, Facebook and MySpace.

13. Set up a Facebook Fan page to showcase your app. It’s free and easy and your fan page can be found in search engines. When someone joins your fan page it’s published in the news feeds for friends to read. Wonderful viral marketing tool.

14. Create wallpaper with rows of your app’s icon and use it on your profile pages in Facebook, Twitter and MySpace.

15. Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is. Suggest a few pre-canned messages and include a small URL that links to your app in the app store.

16. Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers.

17. Get listed in free online directories such as DMOZ.

18. Place free classified ads on Craigslist.

19. Create your own blog using a service such as WordPress and post an announcement about your new app or about a feature update to your app.

20. Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater.

21. Conduct a PPC key word campaign on Google, Yahoo! and Bing.

22. Using Google Adwords keyword tool, come up with list of keywords most relevant to your target audience and use those keywords in your promotional materials, on your website, in YouTube tags and in your articles about the app.

23. Use 2D mobile barcoding in your ads, packaging and other customer touch points. 2D barcodes can be scanned with camera phones and the scanned barcode information can provide a link directly to your app in the iPhone App Store.

24. Conduct a highly-targeted email campaign to prospects but keep it CAN-SPAM compliant to avoid fines or criminal penalties.

25. Create a targeted opt-in text messaging campaign.

26. Add a description of your app below your email signature line so it will go out with all your emails. That signature line should include a URL link directly to your app in the iPhone App Store.

27. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign.

28. Change your voice mail recorded message on land phones and cell phones to include a mention of your new app.

29. Add new features to your app over time. Feature upgrades to provide new PR opportunities.

30. Add your location and more information for free to Google Maps.

31. Create a website and use the URL in all promotional material.

32. Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page.

33. Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it?

34. Aim to make the “What’s Hot” or “Staff Favorites” lists at the Apple App Store.

35. Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers.

36. Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app.

37. Follow the lead of the big time retailers and conduct door buster sales for a limited period, i.e. drop your price from $6.99 to 99 cents for a weekend period.

38. Offer your app free for the first 50 who register at your website.

39. Pursue collaboration opportunities with authors, public speakers, and people of influence.

40. Create a monthly newsletter for an email blast and prominently mention your app in each issue.

41. Change your email auto-responders to include a mention of your new app,

42. On LinkedIn, join groups that meet your target audience criteria and within these groups post links to your press release or blog posting. Be sure to post your website URL in the “Websites” section.

43. Embed your PowerPoint app presentation within your Linked-In profile using the Applications feature.

44. Create promotional items such as mugs or T-shirts to promote your app. Use this method only if you have a strong icon and logo.

45. Appear at trade shows. Design a roll-up banner promoting your app.

46. Offer yourself as a speaker for Rotary, Kiwanis, Lions, Jaycees, Chamber of Commerce, etc., and promote these appearances.

47. Make reprints of your speeches available at your website.

48. Submit your press release, app article or video to Digg.com. It will immediately appear in “Upcoming Stories” for others to find.

49. Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website.

50. Send a letter to the editor about how your app helped someone or could help a community group.

51. Use press releases and online distributions to announce an anniversary of your company.

52. Host a training workshop for app developers and make sure your app is used prominently in demonstrations. After reviewing the above list ask yourself these questions: Is our iPhone app getting all the media coverage it deserves? Is our competition getting more than their fair share of media coverage? Would media coverage get people to download my iPhone app? Do I have a PR strategy for continuous year round media coverage for our iPhone app? If the answers to these questions are not satisfactory developers should consider a publicist who’ll “pitch” the media on their iPhone app. A publicist will create a story idea involving the app that would interest the people who read, watch or listen to a particular media outlet that would cover the app. If you have the internal staff and expertise to commit to your public relations effort then you should still consider hiring an outside PR firm to just promote the iPhone app. The reason? There is much to do and it’s a big world out there with plenty of media outlets to reach. The outside PR firm can focus on the iPhone app exclusively.

The busier you get, the easier it is to “set aside” consistent, important PR activities. Don’t get caught in that trap! If you want your iPhone app to be a success then hire a publicist who can get the publicity you deserve! -END- About Scott Lorenz and iPhone app promotion Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind Communications’ iPhone app promotion at https://www.WestWindCos.Com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.