Creating Buzz for Your iPhone App with Social Media

San Jose, CA – iPhone users, almost by definition, are technology savvy individuals who are ready to embrace new technology and to embrace much of what the technological world has to offer. For that reason alone iPhone users are very likely to be heavily involved in social networking.

“iPhone app developers who want to market their iPhone App must spend some time onFacebook, Twitter, YouTube, Linked-In, iTunes and similar social networks to spread the word and generate sales,” says Scott Lorenz, President of Westwind Communications an iPhone app marketing firm.

“And before reaching out to consumers at social networks a must-do task is to insure that the description you write for the iPhone Store captures interest and conveys the value of your App. Keep refining the description as conditions change and keep adding testimonials and sales rankings,” says Lorenz.

“Social networking is free so your only investment is the time and effort you put in to it. Invest wisely! In the pre-launch stage, make sure your App uses search-rich words in its title and make sure you already have a blog or website in place.“

One Westwind Communications client capitalized on what he fore saw as the fervor that was to ensue for the use of those dreaded Vuvuzelas during World Cup Soccer. He anticipated the turmoil weeks and months in advance and created aniPhone app game called Vuvuzaga to play into this interest. The day after the games started the word ‘Vuvuzelas’ was surging on Google and Twitter and people were talking about this game. Few people outside South Africa had ever heard of Vuvuzelas but this developer clearly had the foresight and acted upon it. Lorenz asks “Can you?”

Lorenz stresses “For any social network, invest time and effort into your profile.Create a profile that is robust, enticing, and complete. Networking is all about being personable so add some of your personality. Include the link where you want others to view or download your App.”

Twitter is a highly-effective network to use for messaging your product, service and  brand. But before you reach for the consumer’s wallet you must give your followers something that interests them. Mike Vallez, of CrazyMikesapps.com,says the rule of thumb for successfully using social networking for promotionis that 80 percent of the time you offer free information that will benefit someone else and the other 20 percent to promote your app.

Twitter allows you to add photos and links, so take advantage of this powerful option.There are numerous tools online that automatically Tweet your content onto Twitter which will reduce your busy work. The major goal when using Twitter isto grow your base of followers as large as you can so you can increase your App’s exposure.

Lorenzpoints out that LinkedIn is the Number One business social networking site andis a community where real deals are made. “Want to be known for a particular keyword?” asks Lorenz. “Place the key words in your profile, in the profile title, and summary. In growing your user base, take full advantage of the workand education suggested contacts on LinkedIn. Join as many relevant groups as you can so you can add members of these groups as contacts.”

Lorenz believes that YouTube is the “absolutely best networking tool” to use to have the best chance of your iPhone App going viral, causing sales to skyrocket.  He says that to have a crack at this kind ofsuccess it is important to: make your videos short, interesting, entertainingand explanatory; don’t make them boring or tedious to watch; avoid a monotone voice; humor, properly used, can dramatically increase a video’s popularity. One of Westwind Communications’ recent iPhone app promotions was for ‘IcePics’ ashoot and send iPhone app. “Our YouTube views increased by 13,500 overnight from 11pm to 6am after an interview on Wall Street Journal Radio and a couple of highly trafficked review sites,” says Lorenz.

“On Facebook you must establish a Fan Page because there is no limit to the numberof followers on a Fan Page. Never set up a profile as a business because Facebook may disable your profile since it violates terms of use. Remember your family members and friends are on Facebook also so don’t be overly aggressive in pushing your App,” add Lorenz.

And, finally, create links on your App’s website or blog to all social networkswhere you have a presence. The more social networks the better because more exposure generates more sales.

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhoneApp developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone AppPublicityat www.iPhoneAppPublicity.com or contact Lorenz atscottlorenz@iPhoneAppPublicity.com  or by phone at 734-667-2090.

How to Promote Your iPhone App

How to Promote Your iPhone App With 200+ New Apps Created Every Day, Developers Need to Rise Above the “Digital Dust” Plymouth, MI — iPhone App Marketing is the most important part of iPhone app development says Scott Lorenz, President of Westwind Communications an iPhone App marketer. “There’s no doubt that creating, developing and selling iPhone apps is one of the hottest entrepreneurial opportunities out there,” adds Lorenz, who says there are some 300,000 iPhone applications alone available for sale at Apple’s App Store since its June 2007 debut. “This is an astounding pace of 200+ new apps a day!” Lorenz believes the explosive popularity of iPhone and iPod and iPad will dramatically expand this number even more in the years to come. “For every iPhone developer who surges to success, there are thousands with their apps who do little more than gather ‘digital dust’ on Apple App shelves,” says Lorenz. “These developers need to rise above the clutter and get noticed.

To get an idea of the depth, width and height of that clutter, just go to the Apple App Store and see all the apps available there. Pay particular attention to competitor’s apps and take some time to dig into the options the App Store offers to promote your product,” says Lorenz.

Some developers rely upon word of mouth to market their apps. Word of mouth is a great tool but you need PR to fuel up word of mouth. What is really needed is a PR plan that reaches both the end users – the consumers – and the media who can reach those buyers. Lorenz says that developers of technology of any kind tend to speak to other tech people in their own world. “They trade ideas, swap insight, discuss roadblocks, and share code. But to market and ultimately sell their iPhone apps, developers must reach out to the people who talk to their end users. They need to reach non-technical journalists who can mention an app on a TV newscast, write a newspaper column that reaches a few hundred thousand readers or a syndicated radio show with 100,000-plus listeners across the U.S.” Lorenz stressed that a public relations firm or publicist has an extensive list of media contacts with whom he has developed a professional relationship and history that can be pitched.

The contacts and relationships a PR specialist has are 1000 percent more apt to gain a radio interview or inclusion in a newspaper column than the technology developer who cannot be expected to have these kinds of contacts. That’s why an iPhone app developer needs to invest time and resources with the publicist best equipped to make the app well enough known in the right places that it will become a popular seller.” iPhone App Reviews “When I work with an app developer, my beginning point is to assess what I think the media potential is for the app. Would the media even be interested? Is it a niche app or is it an app that would be of wide consumer interest?

Then I’d determine which journalists, columnists, television, bloggers, and radio and TV producers would be interested in that app and pitch them. We’ll also go beyond traditional media and include product reviewers at major media outlets as well as bloggers and those with large followings on Twitter, Facebook and MySpace. We’ll start to create a buzz on the Internet and generate traffic to the developer’s website or and the iPhone App Store. If appropriate, I’d get celebrities to use my client’s app and then get a testimonial from the celebrity to talk about how great the app is and its use. With one recent iPhone app promotion for the app “ICEPICS” our YouTube views increased by 13,500 from 11pm to 6am after an interview on Wall Street Journal Radio and a couple of highly trafficked review sites.. We then got a nice mention in the Los Angeles Times for as well and that round up story went worldwide on their syndicate. Reviews matter.

PR matters,” says Lorenz iPhone App Marketing Lorenz strongly suggests that iPhone app developers use Google ad words (PPC) to drive people to their website where users can find a link to an online demo that clearly shows what the app is all about. “Developers also need to have a YouTube video that can capture consumers looking on YouTube for a new app or who stumble upon it while looking for something else. The URL to the YouTube video and the URL to the website demo link should then both be used in all promotional materials to drive sales and traffic,” says Lorenz.

One of our promotions for a California only iPhone app which early on put forth links to the developer’s website and to a YouTube video for a demo, was on a very fast download pace and in fact was ahead of the Bible for downloads on the iTunes Store.” Going Viral with Your iPhone App Westwind Communications conducted a YouTube campaign for a musician/teacher who created educational rap music to be used in the classroom. Press releases included links to where the music could be downloaded free, to YouTube videos and to his website, www.MrDuey.com “We created buzz on YouTube and other Internet hotspots that drove sales and pushed him above all other videos on TeacherTube (like YouTube but primarily for teachers and students).

At last check we were approaching 1.5 Million Views of his “Fractions” video making it the most popular video on TeacherTube,” says Lorenz. I also used my Internet marketing skills to help Angel Acres make it to the “Top 10” in a $1 Million shelter makeover contest sponsored by Zootoo.com, a website for animal and pet lovers. As part of the effort, I enlisted a talented artist, who along with being an award-winning columnist is an accomplished musician, to write and record a song to be used in an online video and for public service announcements. View it on YouTube. I believe it will become the new anthem for horse lovers in their fight to save homeless horses. iPhone App Public Relations These efforts are intended as illustrations of how a public relations professional, especially one with Internet marketing savvy, can move an App developer high above the clutter into the niche market arena that will place him in the middle of shoppers, buyers, and highly curious end users. For more ideas on promoting an iPhone app visit: www.WestWindCos.Com About Scott Lorenz and iPhone app promotion Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs.

Check out Lorenz’s article “52 Ways to Promote Your iPhone App.” Learn more about Westwind Communications’ iPhone app promotion at https://www.WestWindCos.Com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.

Pre-Launch Your iPhone App with an Email Campaign

By Scott Lorenz Westwind Communications The greatest use of personal computers and laptops in America, by far, is email – reading, sending and deleting emails. In fact, for many people the only reason they ever turn their computers on is to check for the “you have email” message. And so anyone engaged in mass marketing of any kind must include an email campaign in their marketing plan.

This especially is true for iPhone application developers because one of the first things most iPhone users do after powering up is to check for email. Email marketing can be extremely successful in making iPhone App sales go through the roof.

Consider the makers of an iPhone app called “Voices.” They had an existing email database of more than 600,000 people built up over time. When Voices was released in the iTunes store, they sent out a single message to their list and sold more than 300,000 apps in just 30 days and became the number one paid app in almost every nation across the world. Mike Vallez, an iPhone marketing expert, says a good yardstick to use to avoid annoying people with unfocused, repetitive pitches is to send no more than one or two messages in a 30-day period.

Another advantage of this rule is it forces you to methodically review what you are going to say as you only have two chances to get it right. Mike Vallez is co-author with Bryan Bowers of a very useful book, “Secrets to Effective iPhone Marketing: 20 steps to Better Better Market Your iPhone App” (https://iphoneappmarketingebook.com/), that I recommend reading before launching your iPhone marketing efforts. In a press release, marketing letter or email message be sure to have a Call to Action. The Call to Action convinces someone to do something – now! The Call to Action might be to sign up for a newsletter, check out an article, purchase your app, or download a free report. Key elements to creating a Call to Action are: Free Add-on: Offer an extra map, extra game level, cheat sheet or free accessory or something else that goes with or helps with your app. Deadline: Offer something of value for free that expires in a short timeframe. Discount: Also works great with a deadline. Exclusive Offer: Give something that makes user part of an exclusive group, something not offered to the general public. Make them feel special.

A major use of an email marketing campaign for an iPhone app is to create a pre-launch buzz campaign. The goal is to make people aware of your new app and create excitement and anticipation for the app. Any successful email marketing campaign must begin months before the launch date because success hinges upon having in place an email database that you developed yourself. Spammers buy lists and use email tools to steal passwords form websites and blogs but this is not the way to build a list or to do business and it will make you vulnerable to civil or criminal charges.

To build a quality database of names, select email address of individuals who will actually have an interest in your application. Start building your database by including people you know – friends, family, neighbors, customers, co-workers, church members, etc.

These are people who know you and want to see you succeed. And these are individuals who will be more inclined to forward your message to other people which accelerates your campaign and helps it go viral. Even if you hire a professional marketing specialist it still is necessary to have a solid database on hand because a list of email addresses that are relevant to potential customers is not something you can buy. iPhone App Public Relations These efforts are intended as illustrations of how a public relations professional, especially one with Internet marketing savvy, can move an App developer high above the clutter into the niche market arena that will place him in the middle of shoppers, buyers, and highly curious end users. For more ideas on promoting an iPhone app visit: www.WestWindCos.Com About Scott Lorenz and iPhone app promotion Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. Check out Lorenz’s article “52 Ways to Promote Your iPhone App.” Learn more about Westwind Communications’ iPhone app promotion at https://www.WestWindCos.Com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.

RanDinger App Rings up Ringtones Randomly- Then Allows Immediate Purchase

ICON_01ANN ARBOR, MICHIGAN – Having an unusual or distinctive musical ringtone on your smart phone makes a statement, but it’s much more intriguing when you step back and let RanDinger select the ringtone for you.

RanDinger is a new Android App developed by Twisted Castle a mobile development company specializing in Android applications, partnered with 7digital Limited.

RanDinger delivers random ringtones to you based on certain criteria. Currently there are four options for ringtone delivery; top tracks, top tracks by selected artist, all tracks by selected artist, or tracks by genre. If an artist or genre mode is chosen, you must then select either an artist or genre. After the initial setup has completed, you’ll begin receiving random ringtones based on your selection. After a call has completed, you’ll then have the option to purchase the full track from the 7digital online music store, to be downloaded directly to your phone, or accessed online at www.7digital.com. Each new call will feature a different song. If you like U-2, then the next time your phone rings it could be “Beautiful Day” or “With or Without You.” Or if Kidd Rock is more your style then you might hear “Born Free” or “All Summer Long.”

Then ,if you want a particular tune you can buy the full track, in MP3 format, right then and there for $0.77 to $1.49 and save it directly to your Android phone. All music and album art is provided by 7digital Limited. The fees are charged to a credit card on file at setup.

RanDinger, developed by co-founders Jeff Sibbold and Bryan Kelly, is available free now with limited functionality. For only $2.99 the app user will enjoy multiple functions and will be provided with an unlimited number of free ringtones. RanDinger maybe purchased at the Android Market. Find out more including user reviews on AppBrain at: https://www.appbrain.com/app/randinger/com.TC.RanDinger

About Twisted Castle

Twisted Castle is a mobile development company specializing in Android mobile applications featuring a team of young motivated individuals looking to create quality products with innovative ideas. Twisted Castle developed RanDinger, an Android ringtone App and has an iPhone App version in process. Multiple patents are pending on the ringtone technology.

BryanKelly (age 22) is a graduate of Computer Science from Western MichiganUniversity. Besides experience as an App developer, Kelly developed an inventory management system for a property management company in Kalamazoo, Michigan.

Jeff Sibbold (age 26) (pronounced ‘Sibb-Old’) graduated from University of Michigan, Ann Arbor, with a degree in Computer Science, Film and Video. While at U-M, Sibbold worked on Vmerse (short for Virtual Immersion) which is a virtual U-M campus that allows users to walk a virtual character around Ann Arbor and visit specific digitized areas of the campus. Both Sibbold and Kelly reside in Plymouth, Michigan. Twisted Castle is based in Ann Arbor, Michigan.

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Media Contact: For an interview with Jeff Sibbold or Bryan Kelly contact Scott Lorenz of Westwind Communications Droid App Publicity at scottlorenz@iPhoneAppPublicity.com or by phone at 248-705-2214 or https://www.DroidAppPr.com/